Management of the flow of persons and advertisement distribution via wireless media

ABSTRACT

A system and method of wirelessly managing the loading of patrons to an attraction in an entertainment environment is disclosed. A patron can register with the entertainment environment utilizing a wireless device owned by the patron. An electronic entry ticket for the attraction is allocated to the patron through the wireless device, the electronic entry ticket includes a time and a patron identifier in short messaging service format. The electronic entry ticket can also be provided in multimedia messaging service format. The patron can be provided with promotional information through the wireless device, wherein the promotional information can be related to the attraction. Finally, the patron can redeem the entry ticket at the time provided for the allocated entry ticket and allow the patron to enter the attraction utilizing the patron identifier.

RELATED APPLICATIONS

This Application is a continuation-in-part of U.S. patent application Ser. No. 10/875,096, filed on Jun. 22, 2004, U.S. patent application Ser. No. 10/687,191, filed on Oct. 15, 2003, U.S. patent application Ser. No. 10/687,243, filed on Oct. 15, 2003, now U.S. Pat. No. 7,047,205 U.S. patent application Ser. No. 10/687,226, filed on Oct. 15, 2003, U.S. patent application Ser. No. 10/687,190, filed on Oct. 15, 2003, now U.S. Pat. No. 7,222,080 and U.S. patent application Ser. No. 10/899,711, filed on Jul. 26, 2004, all of which are continuations-in-part of U.S. patent application Ser. No. 09/617,721, filed on Jul. 17, 2000, now U.S. Pat. No. 6,889,098 which in turn is a continuation-in-part of U.S. patent application Ser. No. 09/372,405, filed on Aug. 10, 1999, and issued as U.S. Pat. No. 6,173,209 on Jan. 9, 2001. The contents of these applications are incorporated by reference herein in their entirety.

FIELD OF THE DISCLOSURE

This disclosure relates to control of crowds. In particular, it concerns the control of the flow of masses of people. More specifically, this is in relation to specific areas which are centers of concentration for crowds. The methods and systems of the disclosure also concern managing the entry and admission to multiple attractions where the patrons utilize wireless devices. In particular, the disclosure is concerned with the management of multiple attractions in entertainment environments such as theme parks.

BACKGROUND

There are different techniques used to manage lines at theme parks and achieve for patrons of entertainment environments a pleasant experience in minimizing wait times and permitting efficient use of time spent in these parks. Similarly, there is a need for operators of entertainment facilities to improve the throughput of patrons to different ride facilities and establishments in the park. In this way, there is an efficient use of different facilities and patrons can use different facilities and activities in a way which benefits the park. More patrons can be accommodated on different attractions in an efficient manner.

Overall, the entertainment experience for patrons and operators of entertainment facilities needs to be enhanced.

The disclosure is concerned with a method and system for managing the loading of patrons on different attractions in an entertainment environment where there are multiple attractions. More particularly, the disclosure is concerned with management of lines or queues of patrons in an effective manner which is user-friendly and at the same time provides a system directed towards maximizing use of the facilities in the park by as many patrons as possible.

An improved system, method and apparatus for managing access and loading of attractions in an entertainment environment is thus desired.

Additionally, the disclosure is concerned with an enhanced system and method of crowd control in the sense of moving masses of people in and/or out of areas of people concentration as necessary.

SUMMARY

This disclosure in one form relates to a system and method managing the loading of patrons on multiple attractions in an entertainment environment. It provides for patrons and customers the choice of standing in a first-in first-out line for the attraction, or having a priority space reservation for admission to the attraction at a later time without standing in the first-in first-out line or queue.

The disclosure further provides for an improvement whereby a control computer and software system dynamically and constantly adjusts to account for variations in the entertainment environment, the patron load, external factors such as weather, breakdown or slowing down of certain attractions in the entertainment complex, and over demands for special promotions and attractions.

The disclosure includes a method and system of managing the loading by patrons of multiple attractions in an entertainment environment. Different patrons are permitted access to the attraction on at least two bases, firstly, on a first-in first-out basis, and secondly, on a priority basis established by a prior allocation of a space to the attraction.

The method and system further permits a patron of an attraction to use a wireless device in order to gain access to an attraction. The wireless device may for example, be a mobile telephone. Entry of a request on the wireless device is made for an allocation of a space on the first attraction. This includes the steps of:

-   -   i. registering/authenticating a patron with the reservation         system;     -   ii. receiving an input from a patron at a remote location, the         input being communicated to a central computer for requesting a         reservation for an attraction;     -   iii. permitting the receiving of a response by the patron         remotely about available return times for the first attraction;         and     -   iv. permitting the patron to effect a selection of one of the         available return times.

A keying operation is employed through the mobile telephone to request access to a first attraction. The patron may be at a remote location from the attraction. The input from the remote location is generated from a telephone keypad, or other input device employed by the wireless device. The patron is provided with a menu from which to make selections. The menu may, for example, be displayed on an LCD display as is common on mobile telephones. The input is effected for selecting from multiple attractions in the environment. In an alternative form the mobile telephone or wireless device is responsive to voice actuation by a user or patron for requesting access to the first attraction and/or making different selections from the menu.

In another aspect of the present disclosure there is a hierarchy for patrons using the priority basis. Different patrons in the hierarchy are permitted access to a first attraction. A request for an allocation of a space on the first attraction includes the steps of:

-   -   i. receiving an input from a remote location. The input is         communicated to a central computer for requesting a reservation         for an attraction;     -   ii. allocating available return times in relation to a level of         a patron in the hierarchy;     -   iii. permitting receiving of a response remotely about available         return times for the first attraction; and     -   iv. permitting the patrons to effect a choice of a selected         available return time.

In one format, the hierarchy is preferably determined on the basis of those remotely located from the environment when making a priority request relative to those located at the environment making the priority request. Alternatively, the hierarchy can be based on those resident in a facility associated with the environment when making the request, and those located at the environment making the priority request.

For example, in one embodiment a person who is planning a vacation or trip to the entertainment venue is sent notification that they can reserve access to attractions ahead of their visit. The person uses a computer that is connected to the Internet to visit a website in order to make a request for a priority reservation in accordance with the present disclosure. In another embodiment, the entertainment venue may offer a service to hotels or other surrounding venues whereby a person may make priority requests prior to their visit to the entertainment venue. For example, a person would use the television and remote control in their hotel room to make reservations for one or more attractions the day before their visit to the venue. In the preferred implementation there already needs to be a valid pass or ticket for the entertainment venue prior to being able to purchase or obtain the reservation for the attraction. Preferably there can be a validation of the pass or ticket by the computer system before issuing the reservation.

In yet another aspect of the disclosure there is provided multiple priority request systems to selected patrons, the multiple requests being for different attractions in the environment. This way, a patron can schedule visits to multiple attractions

Multiple priority requests can be permitted to selected patrons, the multiple requests being for different attractions in the environment. The multiple requests can be for different patrons in a selected group and can be at least one of the levels of the hierarchy of patrons.

In yet a further aspect of the disclosure, application through an entry of an allocation of a space on the first attraction includes the steps of:

-   -   i. receiving an input from a remote location. The input is         effected through a control device associated with an interactive         television unit, selectively a digital television. A control         device operates the television, and the input is communicated to         a central computer for regulating the load of the first         attraction;     -   ii. permitting receiving of a response remotely about the         available return times for the first attraction; and     -   iii. permitting the patron to effect a choice of a selected         available return time.

The television can be locatable remotely from the environment. The remote location can be selectively in at least one of a room of a patron, the room being associated with the entertainment environment. Alternatively, the television can be in a common area of a facility housing the room.

The television application of the disclosure can include different aspects of a hierarchy of available times determined on the basis of those remotely located from the environment when making a priority request and those located at the environment making the priority request.

The priority access can be redeemable through a selected essentially automatic procedure. Such procedure can include any one or more of the reading of one of an RF identification, reading of a magnetic code or barcode allocated to the patron. Redemption can be at a time of entry into the environment or at the attraction in the environment.

A computing process determines the mix ratio of numbers of accesses granted to the priority access and non-priority access. Redemptions of the priority accesses are fed back such that near real time updates of availability for further granting of accesses may be computed.

There is also the ability to permit at least one of the exchange or return of previously assigned priority access. Such exchange permits for updating the computation of a load of the attraction. A non-use of a priority assignment is preferably factored into a computation of loading.

Furthermore, a patron can register with the entertainment environment utilizing a wireless device owned by the patron. An electronic entry ticket for the attraction is allocated to the patron through the wireless device, the electronic entry ticket includes a time and a patron identifier in short messaging service format. The electronic entry ticket can also be provided in multimedia messaging service format. The patron can be provided with promotional information through the wireless device, wherein the promotional information can be related to the attraction. The patron can redeem the entry ticket at the time provided for the allocated entry ticket and allow the patron to enter the attraction utilizing the patron identifier.

A goal of this disclosure is to improve the desired functionality needed to derive increased guest satisfaction, additional revenue opportunities and resort differentiation.

The disclosure is further described in relation to the “Fastpass” (Trademark, Disney Enterprises, Inc.) system of achieving line management. For ease of reference the trademark Fastpass is used herein. It is however not the only system of line or queue management covered by this disclosure. The disclosure generally covers different priority systems operable conjunctively with the first-in first-out system.

The disclosure also concerns different aspects of crowd control in many different environments and circumstances as more generally described below.

Furthered objects, features and advantages of the present disclosure will become apparent from the detailed description and drawings, which follow, when considered with the attached figures.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a schematic overview of an attraction admission management system in accordance with an embodiment of the disclosure for managing admission to a single attraction.

FIG. 2 illustrates in more detail a system such as that illustrated in FIG. 1.

FIG. 3 illustrates a system of the present disclosure, which includes multiple systems for managing admission to multiple attractions.

FIG. 4 is a flow diagram illustrating a management system where multiple tickets are granted on a long-term basis, the tickets being received before visiting a park.

FIG. 5 is a flow diagram illustrating the management of a system where multiple tickets are granted on a long-term basis, the tickets being obtained when visiting the park.

FIG. 6 is a flow diagram illustrating an embodiment of the disclosure where information is fed from a master server to a controller of an embodiment of the disclosure.

FIGS. 7 a to 7 c show a flow diagram illustrating a method of the disclosure by which information is fed from a controller to a master server of an embodiment of the disclosure.

FIG. 8 illustrates a system in accordance with another embodiment of the disclosure.

FIG. 9 is a flow diagram illustrating an embodiment of a method of the disclosure.

FIG. 10 is a process flow diagram illustrating a mobile Fastpass system.

FIG. 11 is a more detailed indication of the process flow of the mobile Fastpass system using a cellular telephone.

FIG. 12 is a further detailed illustration of the system showing the process flow of the mobile Fastpass system using the cellular telephone.

FIG. 13 is a continuation of the process flow showing the mobile Fastpass system using the cellular telephone.

FIG. 14 is an illustration of the system environment using a cellular telephone through a wireless connection with an attraction site.

FIG. 15 is a further illustration of a cellular telephone use and wireless connection with an entertainment environment showing the computers for controlling the operation of the priority Fastpass system.

FIG. 16 is a flow diagram illustrating the process flow from registration to issue of a Fastpass as shown in relation to the messages flowing to the screen of the input device to the point of obtaining the Fastpass ticket.

FIG. 17 is a process flow diagram illustrating the use of the Fastpass with the mobile device at an attraction accessible on a priority basis with the Fastpass device.

FIG. 18 is an illustration of the components of the system Fastpass system.

FIG. 19 is a flow diagram illustrating the process flow of the registration logic in an embodiment of the Fastpass system.

FIG. 20 is a flow diagram illustrating the process flow of the reservation logic in an embodiment of the Fastpass system.

FIG. 21 is a flow diagram illustrating the process flow of the validation logic in an embodiment of the Fastpass system.

FIG. 22 is a flow diagram illustrating the process flow of the alert logic in an embodiment of the Fastpass system.

DETAILED DESCRIPTION

In the following description, numerous specific details are set forth in order to provide a more thorough description of the present disclosure. It will be apparent, however, to one skilled in the art, that the present disclosure may be practiced without these specific details. In some instances, well-known features may have not been described in detail so as not to obscure the disclosure.

There is at least a method and a system for managing admission to an attraction. The system is particularly applicable for use in an environment where the number of customers which desire access to an attraction is greater, at one or more times, than the capacity of the attraction. Such a condition may be referred to as a condition of insufficient capacity. By insufficient capacity, it is meant that fewer customers can be accommodated at/by the attraction than wish to be accommodated at a particular time or over a period of time. This condition may arise by an imposed limitation, such as where it is desired to limit the number of persons in a particular area at a given time. This may be for safety or a variety of other purposes. This condition may also arise due to physical limitations, such as the number of seats on a particular ride and the cycle time of the ride.

FIG. 1 is an illustration of one embodiment of the present disclosure. The system is for use in controlling admission or entry to an attraction 22. As used herein, the term “attraction” is meant to comprise any location or presentation to which one or more customers wish to gain access. The attraction may comprise a location at which a service is provided, such as a ride, stage or other show, theater, parade, restaurant or other food service, merchandise location, transportation or the like. The attraction may also comprise a geographic location, such as a natural wonder, art museum or the like. Thus, while the system has particular applicability to and is described herein for use in controlling access to a ride-type attraction, the system may be used in a wide variety of other environments where it is desired to avoid lines.

The system includes a first queue 24 by which customers gain access to the attraction 22 by waiting in a line, much as has been done in the prior art. In other words, the customers in the first queue 24 have an order in line based on a time at which they enter the queue, and are able to utilize the attraction in that order when a space or capability is available. In one or more embodiments, the queue 24 includes a turnstile 28, or similar device for controlling access, positioned at an entrance of the attraction 22. The queue 24 may also include ropes, fences 30 or the like for defining a space in which the customers line up.

The customers in the first queue 24 are permitted to access the attraction when there is an open spot not filled by the customers accessing the attraction via the second queue 26. As described in more detail below, the number of customers permitted to access the attraction via the second queue 26 may be adjusted to provide a certain number of open spots for customers in the first queue 24. For example, 80% of the available spots for the attraction may be dedicated to and filled by customers from the second queue 26, while the remaining 20% are filled by customers from the first queue 24. In addition, if one or more of the spots dedicated to the customers of the second queue 26 are not filled, such as if one or more customers who obtain passes for accessing the second queue 26 do not return to access the attraction, then these spots may be filled by customers in the first queue 24. As described in more detail below, this arrangement permits the attraction to operate at all times at optimum capacity.

The system of the disclosure also includes the second queue 26 by which customers gain access to the attraction 22 without waiting in a line and thereby avoid the first queue 24. In one or more embodiments of the system, the system includes at least one validator for validating the right of a customer to receive an assigned time to access the attraction via the second queue.

In the embodiment illustrated in FIG. 1, the system includes a first validator 32 validating the right of a customer to receive an assigned future time to utilize the second queue 26, and a second validator 34 for permitting the customer to access the attraction 22 at a future time via the second queue 26. In this manner, the customer can avoid the first queue 24.

In operation, a customer utilizes the first validator 32 to obtain an assigned time in the future for accessing the attraction via the second queue 26. As described below, in one embodiment, an entitled or “validated” customer may be issued a pass which includes a time or time range at which the customer is entitled to return and utilize the attraction. The amount of time between the time a pass is issued and the time at which the customer can utilize the attraction depends on a number of factors, including the number of people who have already obtained passes, the capacity of the attraction, the operating speed of the attraction, staffing availability, the capacity of the attraction allocated to the customers accessing it via the second queue, and any delays related to operation of the attraction.

When the assigned time or time range (such as that indicated on the pass) occurs, the customer is entitled to access the attraction without waiting in line. The customer accesses the second queue 26 and establishes entitlement to access the attraction via the second queue 26. In one embodiment, the customer presents the issued pass at second validator 34 and if the pass is valid, i.e., the time or time range is appropriate, the pass is not counterfeit, etc., the customer is admitted to the attraction.

A customer may only use the second queue when the customer has not previously been issued a yet unused or unexpired pass. This scheme is to prevent customers from obtaining multiple passes for a single attraction, preventing others from enjoying it, or to prevent customers from reserving admittance to multiple attractions. A customer may be permitted to obtain multiple passes to one or more attractions, as described in greater detail below.

As illustrated in FIG. 1, at or near an entrance to attraction 22, a customer is presented with a point of decision 36 where the customer decides whether to access the attraction 22 via the first queue 24 or the second queue 26. When there is no appreciable line in the first queue 24, the customer may decide to forego the second queue and utilize the attraction in a prior art manner. If the line or queue 24 is too long, or if the customer wishes to utilize the system of the disclosure, the customer chooses the second queue 26.

The system includes a first queue wait time generator 31 and associated display 33. The first queue wait time generator 31 is configured to generate a time regarding the wait associated with accessing the attraction via the first queue 24 by a customer about to enter the first queue 24. Of course, the wait time may be calculated manually, such as by tracking the wait time of one or more particular customers through the first queue 24 from time of entry until time of attraction access. In one or more embodiments, the first queue wait time generator 31 includes sensors which provide data for use by the generator 31 in determining a current length of the wait associated with that line. The sensors may provide information such as the physical length of the line. The generator 31 may use this information and information such as the current ride capacity, percentage of capacity allocated to customers accessing via the second queue 26, and other factors for generating an approximate first queue wait time. Various data for use by the generator 31 may be input manually as well. For example, a ride operator may visually estimate the physical length of a line and input line length data to the generator 31. The first queue wait time display 33 is configured to provide a customer at the point of decision 36 with the first queue wait time information. The display 33 may comprise a digital or other display for displaying hours and/or minutes of wait time.

The system includes a second queue time display 35. This display 35 is configured to display the next time which will be assigned to a customer for accessing the attraction through the second queue 26. The display 35 may comprise a digital or other display displaying hours and/or minutes of wait time.

Using the information regarding the access times available to a customer via the displays 33 and 35 respectively, a customer is aided in the process of deciding to access the attraction through the first or second queues 24 and 26 respectively.

The first validator 32 for verifying entitlement of a customer to an assigned future time may be located remote from the attraction or there may be more than one first validator 32, one located near the attraction and one or more located remote therefrom. For example, a first validator 32 may be located near an entrance to a theme park. In such an event, a display 33 for displaying first queue waiting time and a display 35 for displaying the next available time for accessing the attraction via the second queue 26 may be located at the remote first validator 32 as well.

FIG. 2 illustrates one embodiment of a system having a first validator 32, a media distributor 38, and a second queue 26 having an associated second validator 34. The first validator 32 is arranged to determine or verify that a customer is entitled to an assigned future time for accessing the attraction via the second queue 26. In one embodiment, the first validator 32 establishes the right of a customer to a pass having an assigned future time, the pass for use by the customer in gaining access to the attraction 22 via the second queue 26 at the future time. The first validator 32 may comprise a card-reader type device, which is arranged to read a magnetic stripe on a ticket issued to the customer. In such an arrangement, each customer may be provided with a ticket or similar element, which establishes a customer's right to access the attraction 22.

In an embodiment where the attraction 22 is inside of or part of a theme park, the ticket customer uses for validation may be a ticket which is issued to the customer by which the customer gains access to the park itself. In such an arrangement, the first validator 32 may be arranged to communicate with a main database containing information regarding the customer(s), such as by ticket numbers, which are entitled to utilize the second queue 26.

The first validator 32 may be arranged to read input from a keypad, information on a card, to accept issued tokens, identify one or more biometric identifiers of a customer such as a radio-frequency identification (RFID); retina, voice, thermal, finger or hand geometry signature; or a visual identification of the customer or the like.

If the first validator 32 establishes the right of the customer to an assigned time in the future for accessing the attraction via the second queue 26, then the media distributor 38 distributes a pass to a customer which the customer may utilize to access the attraction via the second queue 26. In one embodiment, the media distributor 38 comprises a printer, which prints a paper pass or similar element. The media distributor 38 may issue one or more of a wide variety of media as passes, such as magnetic-stripe encoded or “smart” cards, punch-type cards, coded tokens, barcode, infrared signal, or biometric identifiers such as those set forth above and the like.

The pass, which is distributed to each customer by the media distributor 38, is arranged to permit the customer to gain access to the attraction 22 at a time in the future. The particular time, as described below, may vary upon a wide variety of circumstances. The time comprises an assigned access time or time range, which is printed on the pass, which is issued to an entitled customer. In the examples below, the pass is referred to as having a “time” associated with it. It will be understood that this contemplates both a specific time and/or a time range, time period, or time window.

The first validator 32 and the media distributor 38 may be located adjacent to the attraction and/or remote therefrom. In the event the first validator 32 and media distributor 38 are located near the attraction, after obtaining a pass or the like, the customer may leave the area of the attraction 22 and need not return to the attraction 22 until the time provided on the pass. In the event the customer obtains a pass from a remote media distributor 38, the customer simply continues about their activities until it is necessary to travel to the vicinity of the attraction at the assigned time. As described in more detail below, the right of a customer to obtain passes may be a value added feature for which the customer pays additional monies, such as at the same time as purchasing a main ticket.

The first validator 32 may be integral with a main ticket issuer/validator and second queue access passes may be issued at the same time or as part of a main ticket. For example, a customer entering a theme park may be permitted, at the time they present or purchase their ticket, to obtain one or more passes providing future times assigned by the system. This permits a customer to plan or schedule their day ahead of time. In this arrangement, the ticket which the customer uses to access the theme park may be encoded and/or printed with access time information for permitting the customer to access one or more attractions at future times, avoiding the need to issue separate passes.

The system and method for permitting access to the attraction 22 includes a second validator 34 for establishing the right of a customer to access the attraction via the second queue 26 at assigned time. In one embodiment, the second validator 34 validates the media or pass issued by the media distributor 38 and held by a customer. In one or more embodiments, the second validator 34 comprises a human attendant which reads information printed on the pass and verifies the information. The attendant may verify the printed assigned time or time range against the current time, a date of the pass against a current date, and the attraction for which the pass is issued.

Alternatively, the second validator 34 may comprise a card reader or other device for confirming the entitlement of a customer to access the attraction 22 via the second queue 26. For example, the second validator 34 may be arranged to verify data associated with the element issued by the media distributor 38, such as a barcode or infrared signal.

The pass issued to a customer may be issued only for reference by the customer for knowing and remembering the assigned time or range of time, and the second validator 34 may be configured to verify entitlement of the customer in a manner independent of the pass. For example, a customer may establish entitlement to a pass with a fingerprint, RFID, bar code or other personal biometric data, at the first validator 32. The pass provides written indication of the assigned time to the customer. When the customer accesses the second queue 26, the customer may be required to establish validation at the second validator 34 with a fingerprint, RFID, bar code or other personal biometric data, again. In this arrangement, the second validator 34 determines that the customer is entitled to access the attraction by establishing that the identify of the customer with the fingerprint and determining if the time the customer is accessing the second queue 26 is at the time/in the range of time which was assigned to the customer. It may be appreciated that the second validator 34 may be configured to establish validation in one or more of the variety of manners described above with respect to the first validator 32. It should be appreciated that customers may not be issued passes at all.

One or more schemes are provided for determining the access time which is associated with each media which is issued by the media distributor 38. A time at which a customer is permitted to gain access to the attraction 22 via the second queue 26 is dependent upon one or more of a variety of factors, including, but not limited to, the following: the capacity of the attraction, the capacity of the attraction which is allocated to customers accessing through the second queue 26, the total number of customers who may wish to access the attraction 22, the current and future staffing of the attraction, the demographics of the customers, the time of day and the day of the week.

The system includes a controller 44. As illustrated, the controller 44 is arranged to control the media distributor 38. The controller 44 may also be arranged to control other aspects of the system, such as the first validator 32. In one or more embodiments, the controller 44 receives attraction capacity and/or time information and instructs the media distributor 38 what time to issue in association with each pass. The controller 44 may send a signal to the second queue time display 35 for displaying the next time to be assigned.

A keypad 46 or other data entry/control device, such as a keyboard, mouse, joystick or the like, may be provided for manually entering data and controlling the controller 44. The keypad 46 may be used to enter specific time information, reset the controller and the like. A display screen 47 such as a CRT may be associated with the controller 44 and keypad 46 for permitting a user to view information regarding the system.

A local server 48 is arranged to send and receive data. The local server 48 is arranged to receive data about the capacity and other characteristics of the attraction 22. For example, various sensors may be associated with the attraction 22 for providing data. In one or more embodiments, the sensors not shown may monitor ride speed, the number of customers passing through or standing in the first queue 24, the capacity of the ride, etc. The local server 48 may receive data from these sensors at various times or continuously, or may transmit specific requests for data. In other embodiments, the local server 48 may be a remote server in communication with the attraction and sensors.

Information may be inputted manually or automatically. For example, each staff member currently available to operate a ride may manually enter their employee code to indicate to the system that they are available to operate the system. Based on the number of employees, which are indicated as available, adjustments may be made to the number of customers which are likely to be serviced during a period of time.

As will be appreciated by those of skill in the art, many current attractions, such as thrill rides, already include sophisticated ride control systems. These systems have a variety of sensors and controls for monitoring and controlling the ride. The local server 48 may simply comprise an interface with the individual ride control systems for receiving information therefrom.

The information provided to the server 48 is transmitted to an algorithm processor 50. The algorithm processor 50 utilizes the data to determine times for issuance by the media distributor 38. In general, it is desired that the algorithm processor 50 issue a time associated with each media which permits the customer to return to the attraction 22 at the predetermined time at the second media validator 34 and access the attraction 22 such as via second validator 34 without standing in a line. In order to accurately balance demand and capacity, the algorithm processor 50 obtains information regarding a variety of factors, which affect demand and capacity. Although shown as separate entities in FIG. 2, the controller 44 and algorithm processor 50 may be implemented as a single device or process.

If the wait associated with the first queue 24 becomes longer than a desirable time, then the algorithm processor 50 may be arranged to issue fewer numbers of access times or access times which are later in time so as to permit a greater number of customers from the first queue 24 to access the attraction 22 for a period of time. In the event the capacity of the attraction 22 suddenly decreases, the algorithm processor 50 may be arranged to respond in a similar fashion. In the event the capacity of the attraction 22 increases, then the algorithm processor 50 may be arranged to issue a greater number of access times.

As illustrated in FIG. 3, more than one media distributor 38 and first validator 40 may be provided at each attraction 22. More than one second media validator may be provided for permitting access to the attraction 22.

A computing process determines the mix ratio of numbers of accesses granted to the priority access and non-priority access. Redemptions of the priority accesses are fed back to the computer system such that near real time updates of availability for further granting of accesses may be computed.

There is also the ability to permit at least one of the exchange or return of previously assigned priority accesses. Such exchange permits for updating the computation of a load of the attraction. A non-use of a priority assignment is factored into a computation of loading.

Multiple Fastpass and Pre-assignment of Fastpass

A patron may make multiple priority requests for access to attractions. The multiple requests can be for different attractions in the environment. Multiple priority requests can be permitted to selected patrons. The multiple requests can be for different attractions in the environment. The multiple requests for different patrons in a selected group can be regulated relative to at least one or more of the levels of the hierarchy of patrons.

FIG. 4 is a flow diagram of an exemplary embodiment of the present disclosure showing the ability to issue multiple Fastpass tickets. In that example the hierarchy is based on different locations, which may be remote from the park and also those in closer relation to the park.

The exemplary process of FIG. 4 starts with the marketing and sales department of an organization operating in an entertainment environment communicating that a special Fastpass privilege is available to resort guests. This communication is transmitted preferably wirelessly, through the Internet or other network, and communicated to guests resident at resort properties associated with the entertainment environment. A guest then indicates the desirability of multiple Fastpass tickets before a visit to a park which is the entertainment environment.

Television Fastpass Reservation

There is a next determined whether the resort has rooms with a digital TV (“DTV”) in the room. If yes, the guest is directed to use the DTV in their room of occupancy. This availability to use Fastpass can be provided on the night before or the day of the park visit. If the guest has already made a schedule, then the guest is asked whether or not they want to start over and add to their schedule. The guest can then be asked a series of questions related to Fastpass.

If the guest does not have a schedule, then the guest is asked a series of different questions. These can relate to which park is being attended and what time they intend to arrive at the park. The guest then chooses the appropriate Fastpass tickets that are desired. Having effected that, the return time window is displayed based on a distribution algorithm around the attendance and historical demand profiles.

The guest can be given a time slot to use the Fastpass and different rules can be applied to Fastpass allocation as required. If the guest is satisfied with the return time, the guest is given the option of choosing whether the attraction is for all guests or for selected guests in the party. The Fastpass ticket would then be stored in the system and can later be activated by each guest's KTTW (“Key To The World” card or pass is a trademark of Disney Enterprises, Inc).

The guest can be asked whether another Fastpass is required at the current park on the same day for other attractions and different numbers of tickets can be issued.

The guest can be provided with on-screen confirmation for each member of the party. Return time windows and height restrictions can be made available to the guest so that the guest has full information necessary to enable them to be informed and make appropriate decisions on whether or not to accept this schedule.

Ultimately, the guest can receive a final on-screen confirmation and be directed to any Fastpass location in the park to receive the multiple Fastpasses.

In situations where there is no DTV, the guest is directed to go to a kiosk for Fastpass privileges. These kiosks can be located in a common area at a resort or a hotel associated with the resort. When a valid KTTW card is inserted, meaning that the dates check out with the available dates, then the guest is taken through a series of questions similar to that where there is a DTV in the system. If the dates do not check out, an error message is printed and the guest can try again.

In another embodiment, the Fastpass may be distributed to the patrons on their wireless device. For example, the patron may receive a multimedia message representing the Fastpass ticket to the attraction. Alternatively, the patron may receive a text message, e-mail, etc, displaying text or media as the Fastpass.

The process of using the multiple Fastpass is further described with reference to FIG. 5. The guest enters the park and goes to the Fastpass location. The appropriate KTTW card is inserted and all the Fastpass tickets for the day that were booked earlier are received.

The guest is given an option to make changes and exchanges. If a guest has not changed their mind, then the guest can spend the day at the park and go to each attraction according to the predetermined tickets that were obtained at the appropriate return time window. If a guest changes their mind due to other attractions or due to return times being better than what they got, the guest can go to a Fastpass screen to give or receive options to determine whether there is a better availability.

At that screen there can be situations where no changes are allowed, situations where guests are permitted to exchange Fastpass privileges. The guest can go to a Fastpass return at a given attraction and a cast member can use a barcode scanning device to void a ticket so that the guest can get another ticket.

If the guest has changed their mind, the guest can go to the Fastpass line and show tickets to the cast member who uses the barcode scanner to read the time, and when permitted the guest can ride the attraction. Alternatively, instead of a cast member, the ticket can be read automatically by appropriate scanning, reader and/or sensor means.

FIG. 6 is a flow diagram illustrating a protocol by which the master server 102, referred to in the figure as the “Master Server Feed”, communicates with the controller 44 of the system associated with each attraction in one implementation associated with the information provided in FIGS. 4 and 5A-5H. FIGS. 7A-7C show a flow diagram illustrating a protocol by which the controller 44 communicates with the master server 102.

FIG. 8 schematically illustrates a system in which validation of park entry tickets and establishment of the entitlement of a customer to access the second queue 26 is centralized. In this embodiment, a customer obtains a ticket, whether pre-purchased or purchased at the gate. A central park admission controller and database 200 stores information regarding valid tickets. A customer is permitted to enter the park via a turnstile 202 or other monitored entry when the customer's ticket is validated. For example, the customer's ticket may be read by a ticket reader 204 and the data thereon verified by the park admission controller 200 against the stored ticket information.

When a customer wishes to obtain an assigned time to access a second queue of an attraction, the customer establishes an entitlement via a first validator 232. The first validator 232 communicates with the central park admission controller 200 via a master controller 244. This arrangement permits a determination that the customer's ticket is valid for a specific day, has not been revoked or the like. If the ticket is validated, then the customer may be provided a pass, such as described above, by a media distributor 238. The master controller 244 is also arranged to send data to the central park admission controller 200 that a pass has been issued to the customer for that attraction. Then, if the customer attempts to gain a pass for that or another attraction while the first pass is outstanding, the database associated with the park admission controller 200 has a record of the outstanding pass and the customer will be denied the additional pass.

Again, an algorithm processor 250 is arranged to communicate with the master controller 244 to provide times to be assigned and printed by the media distributor 238.

In one or more embodiments, the system may be arranged so that not all customers are entitled to access the attraction 22 via the second queue. In another embodiment, one or more customers may be permitted to access certain attractions via the second queue and other attractions only via the first queue. In one or more embodiments, only customers which pay a premium amount or obtain some special entitlement are permitted to access one or more attractions via the second queue.

Operation, Effect And Other Features

In operation, in one or more embodiments, a customer receives a ticket or other entitlement. For example, at an amusement park, a customer pays for a ticket to gain entry to the park. With respect to the embodiment of the disclosure illustrated in FIG. 3, the main server 104 stores information regarding the customer's ticket.

At some point a customer may wish to access a particular attraction 22. When the customer reaches the attraction, they are presented with an option. First, the customer may access the attraction through the traditional first queue 24. Optionally, the customer may access the attraction 22 via the second queue.

Referring to FIG. 9, if the customer wishes to access the attraction 22 via the second queue 26, the customer first validates entitlement to receive an assigned time to access the second queue 26. In one embodiment, the customer slides a portion of his ticket through a card reader portion of the first validator 32. In one or more other embodiments, validation may be performed by scanning a fingerprint or the like as described above.

In the arrangement illustrated in FIG. 3, the first validator 32 then sends a confirmation request through the local server 48 to the main server 104. The main server 104 verifies that the ticket is on the list of valid tickets. If the ticket is not verified, then the main server 104 sends this data back to the first validator 32 which may illuminate or print out an indication of such to the customer. In an embodiment where the customer is not entitled to more than one pass or entitlement to a second queue at a time, the first validator 32 is configured to verify that the customer has no other outstanding entitlements/passes.

In one embodiment, such as in the system illustrated in FIG. 2, if the ticket is verified, the first validator 32 sends a signal of such to the media distributor 38. The media distributor 38 then issues a pass to the customer. The pass includes an assigned access time at which the customer is entitled to return to the attraction 22 in the future and access the attraction 22 through the second queue 26.

The customer may then leave the area of the attraction 22. During this time, the customer may shop, eat or engage in a wide variety of other activities.

At the appointed time, the customer returns to the attraction 22 and seeks access to the attraction via the second queue 26. The customer establishes entitlement to access the attraction via the second validator 34. In the embodiment where the customer is provided with a pass which provides access, the customer presents the issued pass to a person who verifies the current time and the time printed on the pass, the date of the pass and the attraction for which the pass provides access. If validated, then the customer is permitted to access the attraction 22. As provided above, the customer may establish entitlement to access the attraction in accordance with other methods, such as by scanning a fingerprint again.

In one or more embodiments, the customers gaining access to the attraction through the first and second queues may be separated. For example, for a ride having four cars, the first two cars may be filled with customers from the first queue 24 and the second two cars filled with customers from the second queue 26. In one or more embodiments, the customers gaining access to the attraction 22 are integrated in accordance with the allocated capacity to the first and second queue customers.

In one or more embodiments, one or more customers may be permitted to access an attraction via the second queue 26 apart from the standard method of establishing entitlement at the first validator 32 and then returning to the second queue 26 of the attraction at the assigned time. For example, one or more passes may be issued to a number of customers which include pre-assigned times. One or more customers might, for example, be issued passes on the same day or days or weeks before the assigned date of access. A customer arranging a trip to a theme park may be permitted to purchase passes. In one or more embodiments, these assigned “spots” are accounted for by the system when determining other passes to issue to those accessing the attraction with the first validator.

In one or more embodiments, one or more customers may be permitted to access an attraction via the second queue 26 or even a third queue without a pass. For example, special VIP, disabled or other customers may be permitted to access the attraction via the second queue 26 or a third queue which permits the customer to access the attraction at any time.

As described above, in one or more embodiments of the system and method a customer is prevented from obtaining more than one entitlement or pass for accessing an attraction at a single time. In another arrangement, some customers may be permitted to obtain multiple passes. In one embodiment, the system may be arranged to permit customers to obtain multiple passes at some times and not at others. For example, if the wait time for accessing one or two attractions is particularly long (whether by the first or second queue 24, 26) the system may be arranged to permit customers to obtain passes for different attractions so that the customer avoids the need to access one attraction before obtaining a pass for accessing another attraction.

Advantageously, the method and system of the present disclosure permits one or more customers to gain access to an attraction without having to wait in a standard line to access the attraction. This permits the customer to engage in other activities instead of waiting in line. Such activities may comprise shopping or eating.

In one or more embodiments, the method and system advantageously permits “real-time” adjustment of the flow of customers to the attraction 22 via the first and second queues. This is advantageous since it permits optimization of the capacity of the attraction with the demand of customers. In the event the line of customers in the first queue 24 becomes excessively long, the system can provide for an adjustment in the number of customers permitted to access the attraction 22 via the second queue 26 and thus reduce the wait time associated with the first queue. In addition, in the event the capacity of the attraction 22 suddenly decreases, the system can provide for an adjustment in the number of customers and/or access times via the second queue 26 to prevent a build up of customers accessing the attraction 22 via the first and/or second queues. In the event the capacity of the attraction 22 increases, the system can provide for an additional number of customers to access the attraction 22 via the second queue 26 and/or adjust the access times to permit more customers to access the attraction.

Hierarchal Structure

The disclosure also provides for managing admission to an attraction where there is a hierarchical structure for patrons using a priority basis set by the hierarchal system. Patrons in the hierarchy are permitted access to a first attraction based on where they fall in the hierarchy. For example, those visitors staying in a partner resort hotel planning a visit for the next day may be granted a higher priority than those patrons visiting the park for the day.

A request for an allocation of a space on the first attraction includes the steps of:

-   -   i. receiving an input from a patron at a remote location. The         input is communicated to a central computer for requesting         access to an attraction;     -   ii. allocating available return times in relation to the level         of a patron in the hierarchy;     -   iii. transmitting the available return times for the first         attraction to the patron at the remote location; and     -   iv. permitting the patron to effect a choice of a selected         available return time.

The hierarchy in one format is determined on the basis of those remotely located from the environment when making a priority request and those located at the environment making the priority request. Alternatively, the hierarchy is based on those resident in a facility associated with the environment when making the request, and those located at the environment making the priority request.

The advantages of the hierarchal aspects of the disclosure are described in relation to Segmentation, Guest Value Features, Models, Exchange, Distribution, Redemption, and Technical Features.

Segmentation

Different hierarchal models can be established for the ability and right to obtain and use the Fastpass according to different priorities.

1. Guest

-   -   a. Spending per guest at hotels can determine different         hierarchies of access to Fastpass. Thus, the more that is spent         by a patron, the higher the priority can be for Fastpass.     -   b. Hotel accommodation in related resorts and environments         associated with the entertainment center are allocated different         priorities. Where a patron is in a related hotel, a higher         priority can be given.     -   c. Different levels and hierarchies can be applicable at         different hotels. Thus, more luxurious hotels can have higher         priorities.

2. Seasonal differences can be factored into the grant of different privileges. Accordingly, special promotions for Fastpass can be provided according to the season.

Guest Value Features

By providing remote access at different early times, there can be different advantages and benefits.

1. Early Fastpass Access

-   -   a. There is the ability to offer guests early access to Fastpass         via their in-room TV, (DTV or hotel kiosk), to select the         attractions for a Fastpass is required.         -   i. The ability to access this access may be variable, such             as the night before, day of prior to entertainment park             open, and day of after park opens.     -   b. Pre-Arrival         -   i. The Fastpass may be obtainable via the WEB from a remote             location such as a home computer             -   I. The Fastpass may be supplied as printed paper tickets             -   II. the Fastpass may be supplied electronically and                 wirelessly through a download to a PDA or cellular                 telephone

2. Multiple Fastpass accesses for Resort guests is possible

-   -   a. Each Guest per room is able to select same or separate         Fastpass as others in the room. As each attraction is selected         Guest can select which Guests want that selection.     -   b. The ability to offer different numbers (i.e. more than 3,         could be variable) of Fastpass based on segmentation.

3. There is the ability to offer premium return times based on segmentation.

4. There is the ability to let segmented guests have first chance to certain inventory.

5. There is the ability to allow guests with parkhopper entitlements to choose a Fastpass for a second park on the same day.

6. There is the ability to issue a concurrent Fastpass for the day guest (with long virtual waits).

Models

The attendance and use profiles can be fed into the computer system to provide advantages for modeling and planning the flow of patrons in the entertainment venue.

1. There is the ability to forecast return times so as not to disadvantage the day guest. This is to minimize the impact to Day Guests, and on first-in first-out guests.

2. There will be better inventory control through more information driving the inventory availability is possible. These include

-   -   a. The ability to dynamically change/tune the algorithms to         maximize yield by adding factors to the model         -   i. as they are discovered         -   ii. made available in an automated fashion (e.g. no-shows,             weather forecast feeds, current resort occupancy, current or             projected park attendance, ride capacity, etc.)     -   b. The ability to dynamically change availability for resort and         day guests.     -   c. The ability to adjust by day which attractions are offered.

Exchange

1. Guests are able to exchange Fastpass once inside the park

-   -   a. For a different ride     -   b. Guests are able to exchange for same ride, new time, if         available     -   c. The exchange should come from the global inventory and add         back the ticket they are exchanging.

Guest Fastpass Distribution

1. Fastpass location in the park can be:

-   -   a. Any     -   b. First     -   c. Any of the selected

2. In resort or accommodation associated with the entertainment area

-   -   a. Kiosk in lobby     -   b. Delivered to room     -   c. At front desk

3. Cell phone, pager, smart toy, PDA, or/other New Technology

4. Linked to KTTW card

-   -   a. KTTW cards, whether or not they have ticket media, should be         recognized by the system

Redemption

1. Automatic redemption, for instance by RF-ID, magnetic swipe, barcode, is possible. Characteristics include any one or more of:

-   -   a. Real-time, or near real-time, add back to inventory when         there is a no-show         -   i. Prior patterns related to patron are added to historical             basis of information     -   b. Guest redemption at the point of entry to the attraction or         entertainment area     -   c. Cast post entry by a cast member at an attraction     -   d. This links back to the ticket entitlement for         tracking/reporting

5. Cetaure clocks the ability to display information other than return and wait-times (Unavailable/Closed/etc. messages).

Wireless Reservations and Validation

Patrons are permitted priority access to one or more attractions by a prior allocation of a space to the attraction through use of a personal wireless device such as a cellular telephone. A particular advantage of a cellular telephone is that it is a standard wireless communication means inexpensively accessible to many customers, and is indeed a device, which is essentially becoming common place and owned and used regularly by consumers internationally. Cellular telephones are becoming the standard and common form of mass communication wirelessly, and as such the application of the disclosure is particularly directed to the cellular telephone form of wireless mobile communication device. Other mobile communications devices could be used, however the preferred application is for the cellular telephone, which is workable preferably for keying activation and/or voice actuation.

A patron of an attraction can conveniently use their cellular telephone in order to gain access to an attraction. The cellular telephone is preferably capable of sending and receiving e-mail or text messages. Alternatively, the cellular telephone is preferably capable of retrieving and viewing Internet Web pages or data.

The patron first registers with the reservation system. This may be done in a number of ways. For example, the patron manually enters an identifier from their ticket, such as a ticket number, onto the keypad of their cellular phone. This identifier is then sent to a web site. A central computer validates that the ticket number or other identifier is a ticket issued on that day. This avoids the situation where a person accesses the web site and requests access to attractions when they are not going to be present in the park that day. Once a patron has been validated, messages are returned to their cellular telephone prompting patrons to choose from at least one of a plurality of attractions available for making reservations.

Alternatively, an employee at the entertainment venue may use a device such as a scanner to read information on the patron's ticket. This eliminates any need for the patron to manually enter a ticket number into the telephone. This information may be associated with the patron's telephone number or other unique identifier associated with their personal wireless device and sent to a central computer. The patron then receives a message on their cellular telephone prompting them to choose from at least one of a plurality of attractions for reserving access.

Once a patron has been successfully validated or registered with the system, the system recognizes their personal wireless device for an allotted time period. For example, the allotted time period may be for the amount of time the ticket is good, such as one day. The patron can then communicate back-and-forth, requesting reservations to an attraction, and receiving validation of their reservation.

In an exemplary embodiment, validation is received in the form of a barcode image displayed on the cellular telephone display screen. The patron then uses the cellular telephone at the entrance of the attraction to validate their access to the ride by holding it up to a barcode scanning device.

In another embodiment, the cellular phone of the patron may display an multimedia image and sound as an admission ticket. Alternatively, a text message can function as the electronic admission ticket.

In other embodiments, other media such as a paper ticket may be used. The patron would go to a media generator to pick up their ticket. A bar code can be provided on the paper ticket. The use of the Fastpass system in a mobile sense with a wireless device such as a cellular telephone is now further described.

As is shown in FIG. 10, a guest would enter a process to obtain park admission electronically, as illustrated in FIG. 10. The cellular telephone is preferably capable of sending and receiving e-mail or text messages. Alternatively, the cellular telephone is preferably capable of retrieving and viewing Internet Web pages or data. This operation of the cellular telephone or wireless device can be effected by keying in requests, responding to prompts on a screen or orally. As such the device can include voice recognition software or other similar capabilities.

The patron first registers with the mobile Fastpass system. This may be done in a number of ways. For example, the patron manually enters an identifier from their ticket (such as a ticket number) onto the keypad of their cellular phone. This identifier is then sent to a web site. A central computer validates that the ticket number or other identifier is that a ticket issued on that day. This avoids the situation where a person accesses the web site and requests access to attractions when they are not present in the park. Once a patron has been validated, a messages returned to their cellular telephone prompting them to choose from at least one of a plurality of attractions available for making reservations.

Alternatively, an employee at the entertainment venue may use a device such as a scanner to read information on the patron's ticket. This eliminates any need for the patron to manually enter a ticket number into the telephone. This information may be associated with the patron's telephone number or other unique identifier associated with their personal wireless device and sent to a central computer. The patron then receives a message on their cellular telephone prompting them to choose from at least one of a plurality of attractions for which access is being reserved.

More detail of a system in accordance with the present disclosure is shown in FIGS. 11 and 12.

Generally, an admission is purchased and issued to a patron entering an entertainment environment. In one embodiment, the admission ticket data is scanned to the entertainment venue. Admission ticket data for the day is made available to the Fastpass system, granting those patrons who have purchased tickets access to the system for that day. Thereafter, a cellular telephone is used to interface with the system.

In another embodiment, registration is effected in advance. A guest accesses a web page through a cellular telephone or other web enabled device and register a ticket ID and the necessary information. The web telephone through a screen indicates the ability to get ticket information. This information can be sent to an e-mail address or can be sent to a physical address. When the registration is effected in advance, this is checked against an advanced database by passing a signal from the cellular telephone to the database through an appropriate transmission. Ticketing information is thereby obtained when there is consistency with the data.

Once a patron has been successfully validated or registered with the system, the system recognizes their personal wireless device for an allotted time period. For example, the allotted time period may be for the amount of time the ticket is good for, such as one day. The patron can then communicate back-and-forth, requesting reservations to an attraction, and receiving validation of their reservation.

In some embodiments, validation is acquired by accessing the Fastpass issue site and acquiring an actual Fastpass ticket. Through the cellular telephone, the guest would receive mail with information on the Fastpass issue site, which can be located at a kiosk or different site in the entertainment environment or some resort or facility associated with the entertainment environment.

In an exemplary embodiment, validation is received in the form of a barcode image displayed on the cellular telephone display screen, as is illustrated in FIG. 13. The patron then uses the cellular telephone at the entrance of the attraction to validate their access to the ride by holding it up to a barcode scanning device. In other embodiments, other media such as a paper ticket may be used. The patron must go to such a media generator to pick up their ticket.

When there is information received which conforming to the advance database registration, the cellular telephone of the guest receives an e-mail with the Fastpass issue site address. The screen of the cellular telephone will then show the appropriate welcoming message to Fastpass indicating the appropriate website. Through the interaction with the keypad on the cellular telephone, the Fastpass is acquired by clicking through different attractions and selecting the Fastpass at a time range which is available and given by the provider of the ticket. When a Fastpass ticket is acquired, a barcode or the like is then displayed on the cellular telephone of the user.

The use of the Fastpass is achieved by presenting the barcode in front of a scanner to validate the Fastpass entry. The scanner would be associated with the attraction.

FIG. 14 is a further illustration of a mobile system in accordance with the present disclosure. Cellular telephones having the ability to access web pages are utilized by patrons to communicate with a server in order to request and receive access to an attraction. An appropriate firewall is in place and where access is possible to the server, communications take place between the cellular telephone and the server. Communication with the server may be restricted or limited based on the telephone service provider. There are additionally appropriate computers PC1 and PC2 transmit information to the server wirelessly or through LAN line as necessary.

As illustrated in FIG. 15, the cellular telephone communicates through the firewall with the server operating the website, for instance www.fastpass.com. Similarly, the cellular telephone operates through the firewall with a database management system and computers for issuing tickets and Fastpass tickets. There can be a dedicated line connection between the production server operating the website and the servers operating the attractions and access to the attractions through the entertainment environment.

FIGS. 16-17 show the message flow on a screen of a cellular telephone as presented to a user in one embodiment of the present disclosure. A message is generated from the server operating the Fastpass site. Welcome message 160 is shown along with information regarding registration 162. The user is prompted to enter information such as ticket ID, mailing address, and telephone number. This information is then sent to a server for processing to ensure that the ticket ID or number is valid. Confirmation that registration has been successfully completed along with the address or link to the Fastpass ticket issue site is then sent by e-mail to the user. Information is given to the user on the cellular telephone about the Fastpass ticket and the registration number.

A user uses selection means on the telephone to select the different attractions for which the user requires a Fastpass ticket. Return times are then provided by the computer system operating the loading on the attraction and other attractions in the entertainment environment. When a Fastpass ticket is acquired, a barcode or other such signal is provided to the cellular telephone, which can then be used at the attraction when using the Fastpass to access the attraction. Information about the issued Fastpass is then presented to the user including indications as to when the Fastpass is available for use, such as being in or out of time, whether the Fastpass can be used for more than one patron and/or whether the Fastpass can be used multiple times.

FIG. 18 is an illustration of the components of an illustrative embodiment of the Fastpass system. In one embodiment, the registration device that the patron utilizes may be a computing device 1802, a landline telephone 1816, an SMS enabled cell phone 1812, an MMS enabled cell phone 1814. The MMS enabled cell phone 1814 can have installed a FastPass client application that permits user-friendly interaction with the patron, the ability to perform calculations on the cell phone itself, etc. The computing device 1802 may reside on a television unit in a hotel room, or in a computer having a web client application. In another embodiment, the computing device 1802 may be connected to the Internet 1808 or an LAN 1806. The Internet 1080 and the LAN 1806 may serve as communication networks with a FastPass server 1810. The Faspass server 1810 includes algorithms to calculate the number of requests for each attraction, the number of patrons assigned to the FastPass queue for each attraction, the number of unredeemed passes, etc.

The SMS enabled cell phone 1812 and the MMS enabled cell phone 1814 may communicate with the FastPass server 1810 through their respective communication networks, and then through a gateway 1820 that allows communication with the FastPass server 1810.

The patron may enter a request for a FastPass admission ticket in any of the registration devices. For example, the patron may enter the request for an admission ticket in the computing device 1802, the landline telephone 1816, the SMS enabled cell phone 1812, the MMS enabled cell phone 1814. The patron may remotely request that a FastPass admission ticket be issued by inputting identification information in any of the registration devices and thereafter, once the FastPass is issued, the user can receive the electronic FastPass admission ticket in the hand held device. After the request is entered in the registration device, a validator program determines if the request is valid.

A request validator program ensures that the patron making the request has permissions to request a FastPass admission ticket. In another embodiment, the request validator program may be installed on the patron's cell phone such as the SMS enabled cell phone 1812 or the MMS enabled cell phone 1814. When the request is made, the SMS enabled cell phone 1812 or a cell phone configured with an application 1814 receive the request and process the request internally in a CPU integrated in the cellular phone. The request validator checks that the patron is a registered patron with the FastPass system by querying a registration database. The registration database may reside on the FastPass server 1810.

In another embodiment, the validator program may be on the FastPass server 1810. Thus, when the patron makes a request for an admission ticket, the FastPass server 1810 receives the request from the patron's SMS enabled cell phone 1812 or the MMS enabled cell phone 1814. In another embodiment, the FastPass server 1810 receives the request from the computing device 1802 or the landline telephone 1816. As mentioned before, the computing device 1802 may be located in a hotel room television unit or a hotel kiosk.

The computing device 1802 simply receives the request from the patron and relays the information to the FastPass server 1810. The FastPass server 1810 then confirms that the patron is a registered patron or that the patron holds a valid ticket for the attraction park. The FastPass server 1810 then sends either the time at which the attraction may be accessed by the patron, and the computing device 1802 dispenses that information to the user. The process of generating the times at which a patron can redeem the admission FastPass ticket at the attraction is calculated by a controller.

A controller may be implemented in the FastPass server 1810 to generate an assigned time at which the customer may access the attraction. The controller software is configured with an algorithm or computer program that calculates the number of patrons that have been admitted to the attraction, the maximum waiting time for each patron holding a FastPass ticket, and the number of patrons requesting an admission ticket to the attraction. The controller calculates the assigned time which can comprise the next available time for a patron to enter the attraction without having to stand in line.

After the controller calculates the assigned time for the admission ticket of the patron, the ticket is distributed to the patron using a distributor. The distributor may also be implemented on the FastPass server 1810. The FastPass server 1810 may receive the request over the Internet 1808 or the LAN 1806, and after calculating the admission time for the patron, the FastPass server 1810 may send the ticket to the patron's wireless device directly or, if more than one request is pending for the admission time, on a lottery (i.e. random) basis. The FastPass server 1810 may either connect through a gateway 1820 to the cellular communications network 1822, which in turn may be connected to a short message service controller 1824 or with a multimedia service controller 1826.

In one embodiment, the patron may receive an electronic admissions ticket on his SMS enabled cellular phone 1812. The command to send the message may be transmitted by the FastPass server 1810 to the short message service controller 1824. The command is transmitted through the gateway 1820 and through the cellular network 1822. Then, the short message service controller 1824 formats the message in SMS format and transmits the message through the cellular communications network 1822 to the SMS enabled cellular phone 1812 with the information related to the admission ticket, namely, the attraction name, and the admission time. Optionally, a validation code may also be sent in the text message.

In another embodiment, In one embodiment, the patron may receive an electronic admissions ticket on his MMS enabled cellular phone 1814. The command to send the message may be transmitted by the FastPass server 1810 to the multimedia message service controller 1826. The command is transmitted through the gateway 1820 and through the cellular network 1822. Then, the multimedia message service controller 1826 formats the message in MMS format and transmits the message through the cellular communications network 1822 to the MMS enabled cellular phone 1812 with the information related to the admission ticket, namely, the attraction name, and the admission time. Optionally, a validation code, graphics, sounds and any other media may also be sent in the multimedia message.

The MMS enabled cell phone 1814 can be programmed with a customer FastPass client application that interprets messages and has the capability of displaying complex graphics and media related to the admission ticket. For example, the admission ticket may comprise a unique image corresponding to the ride or attraction. This unique image can be encoded so that it may not be sent to another cell phone or computing device. This unique image may further be configured to only be a type of image that only the FastPass client application residing in the MMS enabled cell phone 1814 can recognize.

Thus, the electronic admission ticket received by the patron may be a text message or any other form of digital information that can be displayed in a cellular phone's display.

Furthermore, the patron may receive, in simple text or multimedia, informational material related to the attraction. In another embodiment, the informational material relates specifically to the patron based upon an identification of the patron.

The system also comprises an entry validator program that ensures that the patron attempting to access the attraction utilizing the electronic admission ticket has permission to enter the attraction. A valid FastPass admission ticket may be installed on a validator wireless device 1804 such as a cell phone or other wireless handheld device that a cast member holds.

Thus, the entry validator wireless device 1804 is utilized by a worker at the park that checks the patrons admitted to the attraction. In one embodiment, the entry validator wireless device 1804 has an application that is configured for validating admission tickets. For example, the patron may utilize his MMS enabled cell phone 1814 equipped with the client application and scan a bar code or another form of identification. The entry validator wireless device 1804 can be equipped with an infrared reader that reads the bar code or any other form of identification displayed in the patron's cell phone 1814. If the entry validator wireless device 1804 recognizes the identification as valid, the patron is allowed in the attraction.

In another embodiment, the patron's cell phone may be a SMS enabled cell phone 1812 that simply sends and receives SMS messages in order to identify the patron as a valid user of the attraction. For example, the SMS enabled cell phone 1812 may receive an SMS message with the electronic admission ticket, where the electronic admission ticket may include a specific code and a time to go to the attraction. Once the patron receives the code and goes to the attraction, the cast member may utilize the entry validator wireless device 1804 to enter the code wait for verification of the validity of the pass. If the code and the time are valid, the patron is allowed in the attraction.

Alternatively, the entry validator program may be on the FastPass server 1810. Thus, when the patron goes to an attraction to redeem an admission ticket the cast member simply receives the information from the patron and enters the information in the validator wireless device 1804. The validator wireless device 1804 then transmits the admission information to the FastPass server 1810. The FastPass server 1810 looks up the database for verification of validity and if the ticket is valid, sends a validity message to the validator wireless device 1804. The FastPass server 1810 then sends the validation to the entry validator wireless device 1804.

FIG. 19 is a flow diagram illustrating the process flow of the registration logic in an embodiment of the Fastpass system. The registration logic may be implemented on each registration device such as the computing device 1802 or the patrons SMS enabled phone 1812. In input block 1910, an input from the worker at the entertainment environment is received with the user name and the telephone number corresponding to the patron that wants to register. Then, in decision block 1912, the system determines whether the patron is already registered by querying the Wireless FastPass reservation database 1918. If the patron is in the system, no further action occurs and the system reverts to a state of input at process block 1910 in order to wait for the next request to register a patron.

If the patron is not in the system, then the patron's information is entered in the system at process block 1914. The patron's information such as park admission pass number, attraction name, time and date of registration, etc is entered on the Wireless FastPass reservation database 1918. Finally, the reservation system sends back a message to the patron welcoming the patron to the FastPass system with instructions. The acknowledgment message may be sent to the wireless device of the patron regardless of what system the patron used to register. For example, the patron may user an in-room television unit to register and the confirmation message may be received by the patron on the cellular phone or other wireless device.

FIG. 20 is a flow diagram illustrating the process flow of the reservation logic in an embodiment of the Fastpass system. In one embodiment, the reservation request is made using a cellular phone. In input block 2010, the patron enters a reservation request to enter an attraction. The reservation may be entered by either sending a text message to a specific destination or phone number. In another embodiment, the reservation request may be made through the client application loaded on the cellular phone. In decision block 2016 the phone number is searched in the Wireless FastPass Reservation database 1918 and if the phone number is not in the Wireless FastPass Reservation database 1918 a message “Not Found” is generated and sent to the phone initiating the reservation. Otherwise, if the phone number is found in the Wireless FastPass Reservation database 1918 the process continues to decision block 2018.

In decision block 2018 it is determined whether it is valid time to make the reservation. If the patron has recently made a request for an admission ticket, a new request for another admission ticket can only be made after a certain period of time has elapsed. Thus, when receiving a first attraction ticket, the patron may be given at time after which a second attraction ticket may be requested. To make this determination decision block 2018 queries the wireless FastPass reservation database 1918 searching for the status of the patron as related to the ability to make a new reservation request. If the time is not a valid time to request a ticket, decision block 2018 will continue to process block 2020 where a message is generated and sent to the patron indicating that the time is not a valid time to make a reservation request and the process finishes. On the other hand, if the reservation request is made at a valid time, the process continues to decision block 2026 where it is determined if the request is a valid request for an existing attraction or ride. If the request for a reservation ticket includes a request for an invalid attraction, the patron will receive a message on the cellular phone or wireless device indicating that the request is invalid. If the request is for a valid ride, then the process continues on process block 2028 where the reservation time is calculated and the ride time information database 2030 is updated. After the calculation, a wireless FastPass reservation message is generated in process block 2032. In one embodiment, the message comprises text that includes a code and is received by the SMS enabled cell phone 1812. The text is then viewed and verified by a validator at the entrance of the attraction. In another embodiment, the message comprises text that when interpreted by a patron's MMS enabled cell phone 1814, graphics and media are displayed in the form of an electronic admission ticket. The electronic admission pass may be displayed on the patron's MMS enabled cell phone 1814.

Next, in process block 2036 the reservation is recorded in the wireless FastPass reservation database 1918. After the reservation time has been recorded, the reservation time is sent to the patron's cellular telephone in response to the request. The message sent to the patron can include the time at which the patron may enter the attraction or a period of time at which the patron may enter the attraction. Other information may include the name of the ride, location of the ride, the time at which a new request can be made, etc.

FIG. 21 is a flow diagram illustrating the process flow of the validation logic in an embodiment of the Fastpass system. In one embodiment, the entertainment environment's cast member permits patrons to enter the attraction based on the FastPass admission tickets held by the customer. The cast member can utilize his own wireless handheld device 1804, such as a cell phone, in order to validate the admission ticket presented by the patron. In another embodiment, the cast member may use a computer terminal 2126 to validate the ticket.

In process block 2110, the cast member enters the patron's telephone number on the cell phone 1804 and waits for a response to either admit the patron or deny access to the attraction. In one embodiment, the cast member validation is transmitted to the wireless FastPass server 1810. In decision block 2112, the wireless FastPass server 1810 utilizes logic to determine whether the patron has a valid FastPass for the current time. In order to do this the server may query the ride time information database 2030 and the wireless FastPass reservation database 2038. If the time of the request is valid then the cast member is prompted at his wireless device 1804 to accept the FastPass ticket. Else, the wireless FastPass server 1810 generates a message indicating that the FastPass ticket provided by the user is not valid and transmits the message to the wireless device 1804 of the cast member.

Next, in decision block 2120, the server receives a notification from the cast member indicating that the FastPass ticket has been or has not been accepted. If it has not been accepted, the process terminates and the cast member is ready to enter a new number for another patron in input block 2120. If the ticket has been accepted, the wireless FastPass server 1810 continues processing at process block 2122 where the reservations from the wireless FastPass reservation database 1918 is cleared. Finally, in process block 2116 a FastPass reservation cleared message is sent from the server to the wireless device 1804 of the cast member.

FIG. 22 is a flow diagram illustrating the process flow of the alert logic in an embodiment of the Fastpass system. The alert logic allows a patron to know when a new FastPass request can be made, when a FastPass ticket may be redeemed, gives alerts of ten, fifteen, twenty minutes, etc. before a ticket can be redeemed.

In decision block 2210, it is determined whether the patron is waiting for a reservation unlock. In other words, decision block 2210 determines whether the patron is waiting to be able to make a reservation after having made a previous reservation. If the patron is waiting, the process continues to decision block 2212 where it is determined if it is time to unlock the phone number and allow the patron to make a new reservation. The current time is compared to a time recorded in the ride time information database 2030 and in the wireless FastPass reservation database 2038. If the time recorded for the patron to be able to request a new admission ticket is later than the current time, then the FastPass reservation lock placed on the patron is lifted in process block 2218 thus unlocking the patron to be able to make a new request for a FastPass ticket. In one embodiment, a message is sent to the patron in process block 2220 indicating that the patron can make another reservation request. The message can be in text or any other format in which the patron's cellular phone may recognize.

If the time recorded for the patron to be able to request a new admission ticket is earlier than the current time, the process continues to decision block 2214. Additionally, if in decision block 2210 it is determined that the patron is not waiting for a reservation unlock, the process also continues to decision block 2214. Decision block 2214 determines whether the current FastPass patron is waiting for a reservation. In other words, the patron made a request that was granted and the patron received an appointment time, or time to go to the attraction, when the reservation time will be redeemed. A plurality of alarm options are available to remind the patron that the time to go to the ride is approaching. Thus, if the patron is indeed waiting for a reservation, the process continues to decision block 2216 where it is determined whether a fifteen-minute warning should be sent to the patron. If the patron has a FastPass electronic admission ticket in his or her wireless device, the patron may forget that there is a reservation time waiting for him at a particular attraction. The patron may be busy attending other attractions. As such, a fifteen-minute reminder to the patron serves the system to run more efficiently since the patron is more likely to redeem the admission ticket and not request yet another ticket for the same attraction. In process block 2226 the fifteen-minute reminder is sent to the patron and the process continues to check for another patron.

If the fifteen-minute reminder is not sent, process block 2230 determines if it is time to go to the attraction and enter the FastPass queue. In process block 2228, the message to ride the attraction is sent to the patron's wireless device, and then the process continues to check for alarms for another patron.

In another embodiment, the user may set up the number of reminders he would like to receive and the number of minutes before the FastPass time at which each reminder starts.

In decision block 2218 a determination is made to decide whether there are any more FastPass users that need checking. The logic of alerts may be applied to all the patrons holding a FastPass admission ticket, or only to a selection of patrons that elect to be notified of the alert. Once all the patrons have been notified, a configurable delay programmed in process block 2236 is programmed to prevent the system to check the alerts indefinitely. Rather, the checking of the alerts is made periodically with a lapse of time equal to the configured delay in process block 2236. After the delay, the process is restarted in process block 2234.

General

Other examples of the use of the disclosure include the ability to have a patron's or user's cellular telephone or wireless device be tracked as that person moves around the facility, or defined area. For instance, this provides for locating guests or patrons and for the central facility computer to track the location of guests and patrons, and make recommendations as necessary to those persons. In an entertainment environment, when a particular attraction is non-functional for instance as a priority system or at all, the recommendations can suggest alternative attractions or activities to the patrons. Such alternatives can be accepted on a priority basis in lieu of the unavailable priority services for the non-available attraction.

Other kinds of environments envisioned by the disclosure include those where unnecessary crowding may occur and/or where it is desirable to control the flow of masses of people to or from a desired location. In this sense, some other examples of the system, apparatus and methods of the disclosure include evacuation plans from centers in times of emergency or potential emergency. Such emergency could be an impending national threat or threats arising from subversive forces or people.

Additionally, the system can be used for planning exit strategies from events in theaters, stadiums and the like.

In addition, the system can be used for guiding and controlling masses of people in the use of limited transportation systems, such as in public transport systems including rail, air, marine and bus transportation.

The system can have application for emergency management applications for different community, state and federal authorities.

The system can assist in evacuations from homes, buildings, centers, entertainment and attraction areas and resorts, which are located in areas of disaster or threatened disaster. As such it can be used for management of limited exit routes, which include both foot, road, rail, and airline exits. In this manner, it also provides for the controlled usage of road, rail, marine facilities, vehicles, roadways, railways and airline flights.

A method and system of managing the movement persons from a defined area comprises communicating with persons, selectively through a wireless medium, and more selectively through a cellular telephone in connection with departure from a first location. Thereafter application through an entry of a request on the communication medium, selectively a cellular telephone, for an allocation of a space or time for leaving a designated first location is permitted.

This includes the steps of:

-   -   i. receiving an input from a person at a remote first location,         the input being communicated to a central computer for         regulating the numbers of persons at a first location relative         to persons being directed to at a second location;     -   ii. permitting the receiving of a response by the persons         remotely about available times for the departing from a first         location; and     -   iii. permitting the person to effect a selection of one of the         departure times;

An input, preferably keying, operation is employed through the cellular telephone to provide for permitting the departure from the first location.

The input from the remote first location is received from a telephone keypad, selectively a cellular phone keypad. The input is effected from multiple first locations in the environment, and wherein a keypad of the cellular telephone is used for permitting the departure from multiple first locations to multiple selected second locations. Persons at the first location, who are not allocated a time for departure, are permitted to depart on an first-in first-out availability basis.

Many other examples of the disclosure exist, each differing from others in matters of detail only.

For instance, other variations of the disclosure include the use of dtmf (tone choices), voice recognition, and sms (short messages service) as communication mediums along with web/wap. These media are particularly for use with the cell phone/wireless applications. Access and Fastpass acquisition can be directly achieved on a dedicated website with or without a wireless device for connecting to the site. The different features of the disclosure can be achieved by the programs of the disclosure and made available selectively as required or preferred on the website.

Examples of such wireless devices are cellular phones, PDAs, and notebook computers. Communication may be through a cellular network (i.e. GSM, CDMA, etc.), radio frequency (i.e. IEEE 802.11), Bluetooth, infrared, etc. Communications protocols used may include DTMF (tone choices), voice recognition, etc.

Of course, the foregoing description is that of one or more embodiments of the disclosure, and various changes and modifications may be made without departing from the spirit and scope of the disclosure, as defined by the claims. 

1. A method of wirelessly managing the loading of patrons to an attraction in an entertainment environment, comprising: permitting a patron to register a wireless device owned by the patron with the entertainment environment, the patron belonging to a hierarchy level in a hierarchy of patrons; allocating an electronic entry ticket to the patron through the wireless device, the electronic entry ticket comprising a time and a patron identifier in short messaging service format, the entry ticket corresponding to the attraction; permitting the patron to redeem the entry ticket at the time provided for the allocated entry ticket; and allowing the patron to enter the attraction using the patron identifier, wherein the patron is further permitted to register the wireless device anywhere, including away from the entertainment environment, if the hierarchy level to which the patron belongs has a high priority.
 2. The method as claimed in claim 1, wherein the patron is permitted to register the wireless device using the wireless device.
 3. The method as claimed in claim 1, wherein the patron is permitted to register the wireless device through a website.
 4. A method of wirelessly managing the loading of patrons to an attraction in an entertainment environment, comprising: permitting a patron to register a wireless device owned by the patron with the entertainment environment, the patron belonging to a hierarchy level in a hierarchy of patrons; allocating an electronic entry ticket to the patron through the wireless device, the electronic entry ticket comprising a time and a patron identifier in short messaging service format, the entry ticket corresponding to the attraction; permitting the patron to redeem the entry ticket at the time provided for the allocated entry ticket; and allowing the patron to enter the attraction using the patron identifier, wherein the allocating of the entry ticket to the patron is performed on a lottery basis.
 5. The method as claimed in claim 4, wherein the patron has a higher probability to receive the entry ticket if the patron belongs to a high priority.
 6. A method of wirelessly managing the loading of patrons to an attraction in an entertainment environment, comprising: permitting a patron to register a wireless device owned by the patron with the entertainment environment, the patron belonging to a hierarchy level in a hierarchy of patrons; allocating an electronic entry ticket to the patron through the wireless device, the electronic entry ticket comprising a time and a patron identifier in short messaging service format, the entry ticket corresponding to the attraction; permitting the patron to redeem the entry ticket at the time provided for the allocated entry ticket; and allowing the patron to enter the attraction using the patron identifier, wherein the identifier is a biometric feature.
 7. A method of wirelessly managing the loading of patrons to an attraction in an entertainment environment, comprising: permitting a patron to register a wireless device owned by the patron with the entertainment environment, the patron belonging to a hierarchy level in a hierarchy of patrons; allocating an electronic entry ticket to the patron through the wireless device, the electronic entry ticket comprising a time and a patron identifier in short messaging service format, the entry ticket corresponding to the attraction; permitting the patron to redeem the entry ticket at the time provided for the allocated entry ticket; and allowing the patron to enter the attraction using the patron identifier, wherein the identifier is a pass code composed of a sequence of characters valid for a predetermined amount of time.
 8. A method of wirelessly managing the loading of patrons to an attraction in an entertainment environment, comprising: permitting a patron to register a wireless device owned by the patron with the entertainment environment, the patron belonging to a hierarchy level in a hierarchy of patrons; allocating an electronic entry ticket to the patron through the wireless device, the electronic entry ticket comprising a time and a patron identifier in short messaging service format, the entry ticket corresponding to the attraction; permitting the patron to redeem the entry ticket at the time provided for the allocated entry ticket; and allowing the patron to enter the attraction using the patron identifier, wherein the entry ticket allocated to the patron through the wireless device is accompanied by promotional information.
 9. The method as claimed in claim 8, wherein the promotional information comprises advertisement information.
 10. The method as claimed in claim 8, wherein the promotional information comprises discounted merchandise coupons.
 11. The method as claimed in claim 10, wherein the discounted merchandise coupons are related to the attraction.
 12. The method as claimed in claim 10, wherein the discounted merchandise coupons are related to merchandise located in stores nearby the attraction within the entertainment environment.
 13. The method as claimed in claim 8, wherein the promotional information comprises discounted food coupons.
 14. The method as claimed in claim 8, wherein the promotional information comprises a second entry ticket for a second attraction in the entertainment environment.
 15. The method as claimed in claim 8, wherein the promotional information comprises an attraction schedule for a second attraction in the entertainment environment.
 16. The method as claimed in claim 8, wherein the promotional information is redeemable for a predetermined amount of time.
 17. A method of wirelessly managing the loading of patrons to an attraction in an entertainment environment, comprising: permitting a patron to register a wireless device owned by the patron with the entertainment environment, the patron belonging to a hierarchy level in a hierarchy of patrons; permitting the patron to make a request for an entry ticket to the attraction in the entertainment environment; allocating the entry ticket to the patron through the wireless device, the entry ticket comprising a time and a patron identifier in multimedia messaging service format; permitting the patron to redeem the entry ticket at the time provided for the allocated entry ticket; and allowing the patron to enter the attraction using the patron identifier, wherein the patron identifier includes an image corresponding to a theme of the attraction.
 18. A method of wirelessly managing the loading of patrons to an attraction in an entertainment environment, comprising: permitting a patron to register a wireless device owned by the patron with the entertainment environment; the patron belonging to a hierarchy level in a hierarchy of patrons; permitting the patron to make a request for an entry ticket to the attraction in the entertainment environment; allocating the entry ticket to the patron through the wireless device, the entry ticket comprising a time and a patron identifier in multimedia messaging service format; transmitting promotional information through the wireless device; permitting the patron to redeem the entry ticket at the time provided for the allocated entry ticket; and allowing the patron to enter the attraction using the identifier.
 19. The method as claimed in claim 18, wherein the promotional information comprises advertisement information for goods related to the theme of the attraction.
 20. The method as claimed in claim 18, wherein the promotional information comprises discounted merchandise coupons for goods related to the theme of the attraction.
 21. The method as claimed in claim 20, wherein the discounted merchandise coupons are related to the attraction.
 22. The method as claimed in claim 20, wherein the discounted merchandise coupons are related to merchandise located in stores nearby the attraction within the entertainment environment.
 23. The method as claimed in claim 18, wherein the promotional information comprises discounted merchandise coupons for goods related to the theme of any attraction in the entertainment environment.
 24. The method as claimed in claim 23, wherein the discounted merchandise coupons have a greater discount for patrons belonging to a hierarchy level in the hierarchy of patron which is high.
 25. The method as claimed in claim 18, wherein the promotional information comprises discounted food coupons.
 26. The method as claimed in claim 18, wherein the promotional information comprises a second entry ticket for a second aifraction in the entertainment environment.
 27. The method as claimed in claim 18, wherein the promotional information comprises an attraction schedule for a second attraction in the entertainment environment. 